In any business, actionable insights are key. Very often decisions are made while flying blind. Publishing is no different.
The primary reason for this is that correlating data takes time. Often, it has to be gathered from many different sources, processed and then presented in a way that makes sense. Without having the right systems in place this is ultimately a manual task. This holds true for the gathering and processing of any data, whether sales data or data about how your titles are performing and represented in the wild at online retailers.
Realistically, unless you are a very large publisher, you won’t have a system that can process this data quickly and efficiently. Often the magnitude of the task is enough to make using data as the basis for your marketing decisions impossible. The cost of producing such a system is prohibitive for most publishers, causing it to be filed in the 'nice to have, maybe someday section’ and forgotten about.
There is an appetite in the publishing world for dashboards that display this type of information in an easily usable format. It makes sense. Would you rather mess with pivot tables in excel files that are so large they cause your computer to freeze, or would you rather look at data that is organized so that you can spend your time taking actions that improve your book sales?
We live in a world where we suffer from information overload. We get too many emails, there are too many things to read, including rather ironically, this blog. But what if reading this blog means that you could be a step closer to having access to a system that does all these things and allows you to do what you are good at doing?
A customer of ours, a UK independent publisher who we hold in very high regard put it rather eloquently in a recent conversation that I had with him - "When you are doing manual work on a computer, you think that you’re getting a lot done but you’re actually just doing a computer’s job." That’s time that you never get back and time that you could have been spending doing something that really makes a difference to your business.
There’s also a huge difference between data that’s interesting and data that’s useful. In business, we don’t want data to entertain us, we want data that can drive results and we need that data yesterday.
Vearsa helps publishers to make smart decisions by leveraging smart technology. Email firstname.lastname@example.org to discuss how we could help you to sell more books, both physical and digital.
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