We talk to a lot of publishers. Every day we hear about the challenges they face around eBook sales, the limits of what they can do and their ideas about what possible solutions should look like.
A common scenario we hear goes something like this: "Sales report aggregation is an area we wish was more automated for the eRetailers, ideally in a way that merges data with the our direct sales information so we’d have a more global picture of our content strengths.”
Automated sales report aggregation. Merging external and internal data. Having a global picture of content strengths. This is the future of digital publishing.
Why? Because despite the recent dip in eBook sales (or plateau, depending on who you talk to), eBooks are not going away. They are, without a doubt, here to stay. And that means the tools publishers have available to measure sales data and to see their content strengths (among other things) need to improve.
Without these much needed new tools, publishers are left with what they currently have (and know isn’t working): Lots of reports, lots of spreadsheet manipulation and pivot table work--all to get results that don’t provide much clarity.
The keyword here is “clarity.” Publishers have tons of data, but its usefulness is limited by a lack of clarity about what it all means and how they should optimize their publishing programs based on it.
There’s also an issue around efficiency, or lack of. Publishers are doing lots of work only to wind up with muddy results that aren’t all that helpful. This level of inefficiency just isn’t sustainable. Something has to change.
Publishers are aware that they have a data problem, and are seeking solutions. And as we all know, the first step toward solving a problem is to admit that there is one in the first place. The output from sales aggregation may be muddy now, but the vision of where that output needs be is clear.
Publishers need a way to:
What that looks like:
An easy-to-use dashboard that takes all your sales reports, consolidates them and displays them in one place. Being able to see your data like this will have a big impact. You’ll be able to:
Just think of it. Clean, efficient data that provides clear insights and a truly global picture of your content strengths. It’s just what publishers need to meet the demands of publishing in the digital age, gain a competitive edge and increase revenue.
Curious about how this technology could make you a more efficient, profitable publisher?
You'll hear from us!