When you hear the words “eBook sales reporting,” what comes to mind? Is it an image of your staff working away for a week or more to aggregate all your reports from various retailers and territories? Dread about having to deal with all those spreadsheets and pivot tables? Do you feel frustrated about the murkiness of the data you wind up with, and how inefficient the process of getting it was? If so, you’re not alone.
These are common concerns and frustrations we hear from publishers every day. But it doesn’t have to be like this. Here are 3 ways you can easily improve your eBook sales reporting.
You read that right. Daily sales reports. Not every 90 days, or even every 30 days. But daily. And it’s made possible by new developments in data service solutions for publishers. Ebook sales reporting tools are now able to take sales reports from all your different retailers and territories and aggregate them into one easy-to-read report.
One benefit to this is you no longer have to mess around with messy spreadsheets and pivot tables. But what it really comes down to is efficiency. Having all your data automatically pulled into one report means your staff will have far more time for all the other important tasks they’ve been neglecting.
Daily sales reports also give you a much clearer picture of how your titles are actually doing. You can see, for example, if your marketing efforts are actually impacting sales. You’ll also see which retailers and territories are performing best, and which aren’t. What was once a complicated, frustrating process is now easy, efficient and gives you a clear picture of how well your titles are doing.
Once you’re set up with daily ebook sales reporting, the path is clear for gathering data over time. This is where you can really get useful insights. Looking at sales over time can show emerging trends. Say you have cookbooks in your catalog, and some of them have gluten free recipes in them. They aren’t gluten free cookbooks per se, but they do have gluten free recipes in them. If over time you notice that the cookbooks with gluten free recipes are performing better than the ones without, you might have an emerging trend on your hands. Regardless, you now have data to drill into and analyze for yourself.
Imagine you’re going into a team meeting and your boss asks about numbers for the month. Whether she asks ahead of time or during the meeting, all you have to do is plug in the dates you want and run the report. In a matter of seconds you’ll have the data you need. You can report on bulk sales, or break the numbers down by each outlet. Super star status achieved.
See how Vearsa can help improve your sales reporting and maximize Q4 revenue.
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