In a recent interview, Bibliocloud’s Emily Labram revealed the “ah-ha” moment that set her remarkable career in motion. After being made redundant early in her first job, she “realized that I needed to automate away as much admin from my role as possible so as to make time for this better work.” Automating as much admin work as possible. Making time for better or more important work. Ambitious goals, to be sure, but also inspiring ones. Why? Because they're a great lesson in how publishers can increase ebook sales. Here’s why.
Let’s face it, ebook sales reporting is a huge time-suck. If you’re like most publishers, you have at least 6 different sales reports to deal with--Amazon, Apple, Google Play, Kobo, Barnes & Noble and Overdrive. If that wasn’t enough, these reports come on different days, in different formats and not all of them contain the same information.
Rectifying these different reports with each retailer requires big amounts of admin work. But what if you didn’t have to do all that work. What if, instead, you and your staff could spend that time focused on how to increase ebook sales--promoting your authors, finding new work to sign or coming up with strategies for staying ahead of the competition.
In our experience, not a whole lot. Certainly not enough to really justify all the time your staff spends on pulling those reports. I’m not trying to say it’s a waste of time. After all, you do need that information, no matter how painful it is to get.
But all those reports, the spreadsheet manipulation and pivot table work doesn't provide all that much clarity about how many books you're selling, through which retailers and in what territories--never mind how your promotions are impacting sales and revenue.
So, what’s a publisher to do? If you haven’t already, look into getting set up on ebook sales reporting software. The capabilities vary from company to company, but generally speaking most offer time saving features, like importing sales data from various retailers and distributors.
Others, however, go further. These softwares show ebook sales reports on a daily basis. You can see what your earnings are month over month or year over year, by genre and title. You can track the impact your promotions have on daily sales, by title and by retailer. And you can easily export all these reports for internal use.
Imagine having all this information (and more) available at the click of a button--anytime, anywhere. How great would that be? Not only that, but think about the time saved on admin work that you and your staff would no longer have to.
Automating as much admin work as possible--it seems to be working for Emily Labram. The same goal can work for publishers too.
See how Vearsa’s sales reporting software can reduce your admin work and help maximize Q4 revenue
You'll hear from us!