The convenience and choice in online shopping is breath taking – we can buy almost anything with a few clicks from where ever we want, whenever we want. What this means, however, is that we purchase by looking at images of the product, reading the product description, checking out reviews and in all cases buying something without holding it in our hands. We expect that when the product arrives, it is as it was shown and described to us. If it is not, it is more than likely returned. You may feel duped and unhappy that your expectation was not met.
We all know that we judge books by their covers. Purchasing a book and receiving it with a different cover than expected is not a great customer experience, it can lead to a bad review, a returned book and a less than happy customer. It reflects badly on your brand and ultimately it can cost you that sale.
Up to 5% of books on major retailers show an incorrect cover. The cover shown may be an old edition, there may be no cover at all, or in some cases a different cover altogether. There is a multitude of reasons why this can happen, including wrong asset mapping, late updates by retailers or an issue in the distribution process.
Manually monitoring that all covers are correct on all your retailer partners is onerous and, if the catalogue is large enough, virtually impossible. The most efficient way to solve this problem is through automation. Imagine receiving a report of where the issues are rather than manually reviewing the 95% correct covers to find the 5% incorrect covers.
Of course, the issue doesn’t stop with covers. Metadata is equally affected by late updates by retailers and issues in the distribution process. Nielsen Book Data found that when a title meets a certain level of completeness in regards to metadata and covers those titles sell 75% more than those that do not meet the standard. But again, how do you unearth these problems without an automated solution?
Vearsa provides this automated solution. We give you a compliance score for book covers and metadata that will make you feel confident your books are displayed as expected on all major retailers. We will work you’re your print and digital teams to ensure they are in sync with each other. With one daily report, we help you ensure that customers are receiving what they expect and that your brand is represented at the highest standard online.
Vearsa helps publishers to make smart decisions by leveraging smart technology. Email firstname.lastname@example.org to discuss how we could help you to sell more books, both physical and digital.
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